Who we are We create strategies, design campaigns and build powerful brands

We are a small, friendly team with a big design punch. The person you shake hands with at the start of the project will be the person you high-five at the end.
We combine wild creativity with razor-sharp project management. We believe in purposeful, useful design that has an undercurrent of logic and clear storytelling based upon our prestigious history working in the cultural sector.
Our goal is simple; to win your loyalty and trust through hitting your marketing objectives and raising your brand to the top.

Hide the Shark team, 6 people laughing.
Co-Founder / Creative Director Toby Farrow

Toby has enjoyed a varied and eclectic career. He set out as a comedian, wrote acclaimed plays starring future Oscar winners, worked on award-winning TV programmes and took portraits of Hollywood royalty before retraining as a designer and becoming a business owner. Creativity and storytelling have always been at the heart of everything he does.

Believing that a strong narrative should be central to every business strategy, Toby uses a combination of his dramatic expertise and business and design experience to support organisations that want to sharpen their purpose and inject more personality into their brand.

“Without a strong narrative, identity, and sense of direction, it’s easy to get overwhelmed and lose track of the bigger picture. But a compelling brand story stands the highest chance of finding your audience, so let’s make sure that yours is a blockbuster.”

Directing green screen creative film
Hide the Shark’s talented team has made our rebrand project such a positive experience.
They delivered so many elements to a tight deadline, captured the essence of our philosophy beautifully and brought Old Mill to life with their unique style of storytelling.
The result is a bold, modern and engaging brand that sets us apart.
Kim Barnard Group Marketing Manager, Old Mill
Hand drawn story board exorcist creative advert.
Sarah Robertson - Colston Hall
We are thrilled with the concept Hide the Shark developed for our classical season. It's fresh, creative, bold and enticing. As a response to our brief, it is close to perfect, resulting in our most successful ever classical season. Classical is one of the hardest elements of our season to get right, and they made it look easy. Sarah Robertson Communications and Special Project Director, Colston Hall
Start your story... Define your character. Choose your quest. Create your narrative. Start your advernture.
Attract your audience.
Let's get started