If Not Us Then Who is a US registered charity that supports a global awareness campaign highlighting the role indigenous and local peoples play in protecting our planet and exposing the devastation big business can cause to their lives when their homelands are destroyed. We were approached to help the charity put the creative tools in place in order to help the team locally and globally and support the growing global network of local and indigenous peoples through creative media.
Working with the client we developed a strong visual identity, a distinct brand, and a fully responsive, multi-lingual website that boosted exposure and increased film viewership. We were also tasked with producing print collateral to be used and distributed at major climate talk events.
Rolling out the campaign we trained up the international team to ensure that everyone involved had a joint brand vision and a strong sense of how to shape the emerging stories. The result was a unified and distinct message that immediately caught the attention of commentators, politicians and the public around the world.
With many of the charity’s team working in remote locations alongside local communities it was vital that the website had an extremely simple, easy-to-teach interface that belies the back-end complexity.
The website offers a YouTube-style visual experience including curated playlists and pushing relevant articles in line with the user journey.
The development of a constantly evolving interactive global protest map allows the audience to gain information about key participants and places, explore current flash-points, and see in real time the devastation to our forests that can result from big business running unchecked.
With such a message-led campaign it was important to let the stories, photos and videos of the indigenous communities at the heart of the movement speak for themselves. A stripped back aesthetic allows the technology to push organic content to the fore and creates maximum legibility across continents and cultures.
As the campaign has developed and the complexity of the user needs has increased exponentially, we have been careful to ensure that the grass roots philosophy and visual style at the heart of the movement has remained intact.
Our print collateral templates are designed to be shared with protestors, and are ‘fast and cheap’ to produce so that they can be used at very short notice. They have become a simple but highly effective protest tool, seen at key events in Time Square, at the Keystone XL pipeline protests and at other major global events.
Mixing cutting-edge digital technology with more traditional, high-impact print collateral has helped the charity to become an international phenomenon reaching every corner of the globe.
As the project continues to accelerate we are keeping pace, analysing and reacting to audience participation by providing structured creative content to an ever-evolving digital landscape.
To find out more and support this great cause, please visit ifnotusthenwho.me