Handmade Sourdough Pizza. Pizzarova's stripped-back approach to hospitality has two main ingredients - pizza and people. Nimble in operation, they bring the good vibes to places other pizzerias can't reach. Already an established local brand, Pizzarova wanted some support in consolidating some of its existing brand work - particularly emphasising brand storytelling, campaign shaping and high-level messaging.
Hide the Shark ran a series of one-to-one discussions with key team members to understand the workings of the brand.
These sessions helped us tease out the brand story, define the most appropriate language, and inform the crafting of Pizzarova’s manifesto, vision and values.
We developed a clear Tone of Voice guide that included:
Brand Manifesto, Mission, vision, values, Content steers, Keywords and phrases.
Campaigns ideas with application examples across all touchpoints
A top-line strategic senior leadership document.
