Good vibes through messaging for Pizzarova All the thrills with no frills

Handmade Sourdough Pizza.   Pizzarova's stripped-back approach to hospitality has two main ingredients - pizza and people. Nimble in operation, they bring the good vibes to places other pizzerias can't reach.   Already an established local brand, Pizzarova wanted some support in consolidating some of its existing brand work - particularly emphasising brand storytelling, campaign shaping and high-level messaging.

Creative Consultancy Getting a taste of the brand

Hide the Shark ran a series of one-to-one discussions with key team members to understand the workings of the brand.

These sessions helped us tease out the brand story, define the most appropriate language, and inform the crafting of Pizzarova’s manifesto, vision and values.

Creation A playful and passionate brand voice that celebrates quality and vibes.

We developed a clear Tone of Voice guide that included:

Brand Manifesto, Mission, vision, values, Content steers, Keywords and phrases.

Campaigns ideas with application examples across all touchpoints

A top-line strategic senior leadership document.

 

The management team and staff have been so complimentary about the Tone of Voice and Brand work you have done for us; I think it will add real value. Thank You jack Lander. MD. Pizzarova
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