Bristol Beacon Telling Bristol Beacon’s story through Tone of Voice and Creative Campaigns

We have a long-standing relationship with Bristol Beacon, Bristol’s largest concert hall. For their recent re-brand, we developed their Brand Promise, Core Messaging and Tone of Voice, and Copywriting. Below is an example of one of our successful Creative Campaigns for their Classical Programme (actioned when they called Colston Hall).

Our Role
Brand Definition
Tone of Voice
Copywriting
Creative Campaigns
Project Approach Turning traditional thinking on its head

Our extensive research and conversations revealed that classical music marketing globally tends to use uninspiring, performer-based imagery, which ignores the storytelling and complexity of the music itself.

We wanted to turn this thinking on its head.

Creative Direction A bold visual style

Mindful to give equal weighting to the audience and the music, our response was to create a bold, impactful, ‘pop art’-inspired visual style that would instil nostalgia in their core audience while encouraging exploration from a new, younger crowd.

We conceived the ongoing design suite with maximum versatility in mind. Bristol Beacon can ramp the pop-art treatment up or down depending on the application and future requirements.

Art Direction Visual Versatility

To provide depth and unity to the artworks, we riffed around the themes of the music, drip-feeding items from the 20th Century into the design to reinforce the music’s relevance to the modern world and provide a further emotional connection to those who were familiar with classical music, without alienating those who weren’t.

Colston Hall classical season artwork.
Design Covering all bases

We introduced a comprehensive suite of collateral, from brochures to outdoor advertising, digital, UX and documentation.

Colston Hall classical season, responsive web design.
Outcome An exemplar of classical music promotion

Our classical re-brand is being hailed as an exemplar of classical music promotion with this industry and has resulted in Bristol Beacon enjoying a much broader demographic visiting the venue and a significant increase in ticket sales.

We continue to push the boundaries with design.

Sarah Robertson - Colston Hall
We are thrilled with the concept Hide the Shark developed for our classical season. It's fresh, creative, bold and enticing. It is close to perfect as a response to our brief, resulting in our most successful ever classical season. Classical is one of the most complicated elements of our season to get right, and they made it look easy. Sarah Robertson Communications and Special Project Director, Bristol Beacon
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